The Sharklife Ocean Discovery Project funded by the National Lotteries Commission (NLC) provides an unprecedented opportunity to connect a large number of youth and community members with the marine environment.

This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. The iSimangaliso Wetland Park is a UNESCO World Heritage Site and South African Marine Protected Area. It would be a prudent, precautionary approach to afford more protection to sensitive marine mega fauna, particularly breeding females, within the site.

This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. Shark netting programs are highly impactful on a number of marine species, the reduction of netting effort will reduce the negative impacts caused by these devices.

This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. Reaching an estimated 1.5 million listeners, the ad is intended to get the public thinking about the devastating impact finning is having on global shark populations. Sharklife secured 80 thirty second slots for it's "Real Shark Attack" advert.

This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. Annually an estimated 100million sharks are harvested for cartilage, liver oil and other products (2). Shark cartilage is primarily used in shark fin soup, an expensive traditional delicacy served in many Asian countries. Shark cartilage is also a source of Chondroitin Sulfate (CS), a main ingredient in osteoarthritic supplements traded on the nutraceutical market. CS is also sourced from beef (bovine), pork (porcine), chicken (avian), and other mammalians (1)

This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. Shedding the light on Shark Finning: Sharklife, in collaboration with the Endangered Wildlife Trust and their advertising agency, TBWA\Hunt\Lascaris, created a great shark awareness project. It is imperative that we highlight the brutal act of shark finning, which is practiced all over the world. Many sharks are caught solely for their fins and their carcasses tossed back into the water.

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Sharklife Ocean Centre

Sodwana Bay, kwaZulu Natal
South Africa 3974

Email: info@sharklife.co.za
Ph: 035 571 0417

www.sharklife.co.za